You know that a technology megatrend has truly arrived when the large vendors start to jump on the bandwagon. Informatica recently announced Informatica Vibe™ — its new virtual data machine (VDM), an embeddable data management engine that allows developers to “Map Once, Deploy Anywhere,” including into Hadoop, without generating or writing code. According to Informatica, developers can instantly become Hadoop developers without having to acquire new skills. Sound familiar?
I applaud Informatica’s efforts – but not for innovating or changing the landscape in data integration. What I applaud them for is recognizing that the landscape for data integration has indeed changed, and it was time for them to join the party. “Vibe” itself may be new, but it is not a new concept, nor unique to the industry. In fact, Pentaho recognized the need for a modern, agile, adaptive approach to data integration for OEMs and customers. We pioneered the Kettle “design once, run anywhere” embeddable virtual data engine back in 2005. And let’s set the record straight – Pentaho extended its lightweight data integration capabilities to Hadoop over three years ago as noted in this 2010 press release.
Over the past three years, Pentaho has delivered on Big Data Integration with many successful Hadoop customers, such as BeachMint, MobileThink, TravelTainment and Travian Games and continued our innovation — with not only Hadoop but also NoSQL, Analytical Engines, and other specialized Big Data stores. We have added test, deploy and real time monitoring functionality. The Pentaho engine is embedded in multiple SaaS, Cloud, and customer applications today such as Marketo, Paytronix, Sharable Ink and Soliditet, with many more on the horizon. Our VDM is completely customer extensible and open. We insulate customers from changes in their data volumes, types, sources, computing platforms, and user types. In fact, what Informatica states as intention and direction with Vibe, Pentaho Data Integration delivers today, and we continue to lead in this new landscape.
The Data Integration market has changed– the old, heavyweight, proprietary infrastructure players must adapt to current market demands. Agile, extensible, open, embeddable engines with pluggable infrastructures are the base, but it doesn’t end there. Companies of all sizes and verticals are requiring shorter development cycles, broad and deep big data ecosystem support, attractive price points and rich functionality, and all without vendor lock-in. Informatica is adapting to play in the big data integration world by rebranding its products and signaling new direction. Tony Baer, principal analyst at Ovum, summarizes this adaptation in his blog, “Informatica aims to get its vibe back.”
The game is on and Pentaho is at the forefront. We have very exciting big data integration news in store for you at the Hadoop Summit in Santa Clara on June 26-27 that unfortunately I have to keep the lid on for now. Stay tuned!
Co-founder and chief strategy officer