It’s no secret that some of the world’s most effective marketing teams are those that tie themselves directly to measurable revenue.
Forecasting and quantifying the team’s return on investment (ROI) allows marketers to better justify marketing spend and keeps the team’s efforts closely aligned with their sales counterparts.
Using forward-looking analytics, marketers can better understand their prospect’s buying behavior and consequently improve their ability to forecast future revenue.
Taking these best practices into consideration, our partners at Marketo built Revenue Cycle Analytics. The easy-to-use solution, powered by Pentaho, combines powerful analytics with Marketo’s industry-leading marketing methodology. The resulting solution allows CMOs and their teams to easily measure performance benchmarks and forecast predictable ROI.
For a firsthand account of how Marketo embedded Pentaho into their Revenue Cycle Analytics solution, be sure to catch our On-Demand Webcast, “Marketo Goes to Market Quickly with Pentaho” and read our Marketo Customer Success Story.