Forecasting & Analytics for Effective Marketing

February 17, 2011

It’s no secret that some of the world’s most effective marketing teams are those that tie themselves directly to measurable revenue.

Forecasting and quantifying the team’s return on investment (ROI) allows marketers to better justify marketing spend and keeps the team’s efforts closely aligned with their sales counterparts.

Using forward-looking analytics, marketers can better understand their prospect’s buying behavior and consequently improve their ability to forecast future revenue.

Taking these best practices into consideration, our partners at Marketo built Revenue Cycle Analytics.  The easy-to-use solution, powered by Pentaho, combines powerful analytics with Marketo’s industry-leading marketing methodology. The resulting solution allows CMOs and their teams to easily measure performance benchmarks and forecast predictable ROI.

For a firsthand account of how Marketo embedded Pentaho into their Revenue Cycle Analytics solution, be sure to catch our On-Demand Webcast, “Marketo Goes to Market Quickly with Pentaho” and read our Marketo Customer Success Story.

How fast is lightening fast?

February 15, 2011

A huge congratulations to our partners at Ingres, who today announced that their lightening fast database VectorWise has set a new record for the Transaction Processing Performance Council’s TPC-H benchmark at scale factor 100. Not only did Vectorwise set a new standard, but it blew the previous record holder out of the water, delivering 340% of the previous record.

Equally outstanding about this news is the fact that VectorWise has not only changed the game in terms of performance, but the database also comes in at a fraction of the price of its competitors. Forward-thinking innovation, high performance, and low cost… sound familiar? It should.

What does this mean to Pentaho users?

Pentaho and Ingres established a partnership last October, with the goal to combine enterprise-class business intelligence with the speed and performance of the fastest analytical database on the market. With over 250,000 QphH (Queries per hour) for 100 GB of data, VectorWise is the epitome of agility at the database level. This means lightening fast query response times, more iterative cycles, and at essence, even more agile business intelligence.

For more

Video recap: 2011 Pentaho Global Partner Summit

February 10, 2011

Why Pentaho Analyzer was ‘on the money’ at Strata

February 9, 2011

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Last week, Pentaho was a sponsor at The Strata Conference in San Francisco, California. Over the two-day conference our booth was constantly packed with attendees. As I chatted with these eager visitors, I was pleased to hear comments such as: “My boss has asked me to look into Pentaho,” and “We currently have product X and we are looking into solutions that are easy to use and don’t charge an arm and a leg for it.” As I was demoing the Pentaho BI Suite Enterprise Edition, one thing was clear … the line between business users and technical users is fading fast!

Everyone wants access to data, but not everyone has it. Technical users, the ETL and BI developers, spend all their time on working with data, integrating, cleansing, standardizing, and analyzing it, but the business users need their data in a different way. Data gives these business users power.

The days of traditional BI when IT was building standard reports and pushing it out to business users are over. Canned reports are too slow to arrive, too limited on the information they provide, and often are too far out from what the business needed in the first place.

Business users want the power and flexibility to work with their data, and to compare and contrast anything to everything. But they want an intuitive and easy way to work with their data, similar to the tools they are most familiar with such as Excel pivot tables. This became all very clear as I was demoing the Pentaho BI Suite Enterprise Edition. The reaction of people to Pentaho Analyzer was right on the money. Pentaho Analyzer has the same look and feel as Excel spreadsheets, with an easy drag and drop capability to pull business data (customers, sales, orders, payments, time, region, territory, etc.) up to the canvas and slice and dice it to the heart’s desire. “Why not Excel?” one attendee asked me. The answer is simple….Because you can see the changes that your colleagues or IT staff make to data, immediately, without having to cross-check, guess, or ask about. Your Excel data is as good as it once was!

Pentaho Analyzer’s easy to use and intuitive ad hoc analysis capabilities, with hyperlinks for drill through to detailed transaction data behind the scenes, along with its strong charting capabilities and the flexibility to turn your final analysis results into Excel, PDF or any other popular format, topped it all off. I was pleased to see a lot of nods as I was demoing the software, a confirmation to Pentaho’s focus, strategy, and roadmap.

For additional highlights from the Strata conference read blog by Ian Fyfe, Thoughts on last week’s Strata Conference.

For a free 30 day evaluation of the Pentaho BI Suite (including Pentaho Analyzer), please go to

Farnaz Erfan
Product Marketing Manager
Pentaho Corporation

Where is Pentaho this February?

February 8, 2011

We are in full gear yet again throughout the month of February. We’ll open the month with a turnkey webcast, Better Decisions: The Top Dos and Don’ts of Agile BI, featuring Claudia Imhoff. You will learn how to take full advantage of the Agile BI methodology to make faster, more informed decisions using your data. From there we will kick off user groups, workshops, and training classes everywhere from Germany to Argentina. Come on out and meet us, or join the conversation on Facebook and Twitter. We look forward to seeing you out there!


Live Events


Thoughts on last week’s Strata big data conference

February 8, 2011

Last week I attended the O’Reilly’s Strata Conference, in Santa Clara, California where Pentaho was an exhibitor. I gave a 5-minute lightning talk during the preceding Big Data Camp “un-conference” on the topic, The importance of the hybrid data model for Hadoop driven analytics, focusing on the importance of combining big data analytic results with the data elements already in firm’s existing systems to give business units the answers to questions that were previously not possible or economic to answer (something that of course Pentaho now makes possible). I also sat down for an interview with Mac Slocum, Online Managing Editor at O’Reilly, you can see the video below where we discuss  what kinds of businesses can benefit from big data technologies such as Hadoop, and what is the tipping point for adopting big data technologies.

The high quality of attendees and activity at this sell-out conference I think further confirms that although development work on solutions for big data has been happening for a few years, this area is undergoing a quantum leap in adoption at businesses both large and small. Simply put this technology allows them to glean “information” from the enormous quantities of often unstructured or semi-structured data that in the past was simply not possible, or was eye-wateringly expensive to achieve using conventional relational database technologies.

I found that the level of “Big Data” understanding maturity among attendees was quite varied. Questions spanned the entire spectrum with a few people asking things like “What is Hadoop?” to many along the lines of “Exactly how does Pentaho integrate with Hadoop’s Map-Reduce Framework, HDFS, and Hive?” Some attendees were clearly still in the discovery and learning phase, but many were confidently moving forward with the idea of leveraging big data, and were looking for solutions that make it easier to work with big data technologies such as Hadoop to deliver new information and insights to their businesses. In fact, it is clear that the emergence of a new type of database professional: the data scientist is rapidly becoming mainstream. This person combines the skills of software programmer, statistician and storyteller/artist to extract the nuggets of gold hidden under mountains of data.

Ian Fyfe
Chief Technology Evangelist
Pentaho Corporation

Here are some in-action photos of our booth at the Strata Conference

January in review

February 7, 2011

Company Announcements

Pentaho started the year off strong announcing 2010 as the most successful year in company history.  We closed 2010 with 120% bookings growth year over year, over 400 new customers, and five major product releases.

January also brought a big addition to our executive team with Rod Squires joining Pentaho as the Worldwide Executive Vice President of Sales. Rod is a seasoned sales veteran with expertise for building and scaling highly successful software companies.

Another exciting addition to the team was Ian Fyfe as the Chief Technology Evangelist focused on driving higher adoption of Pentaho’s BI technologies, ensuring that Pentaho’s customer base and community needs are met and exceeded. Given Ian’s background and leadership, he will also play an influential role in Pentaho’s product strategy and roadmap development. You can read more about why he joined Pentaho in the blog, “Former Jaspersoft exec joins Pentaho.”

To learn more about the Pentaho Management and Technical Leads visit

Global Partner Summit

Pentaho held the 2011 Global Partner Summit on January 19-20 in San Francisco, California. The event was a great success. Pentaho partners from nearly 20 countries around the world participated in this packed 2 day event. You can read the recaps on our blog. One of the highlights of this event was the 2011 “Pentaho Global Partner Award” ceremony.  Pentaho recognized 8 of its partners for their excellence in market development, sales leadership, and technology innovation.

Congratulations to the winners of the 2011 Pentaho Global Partner Award:

Reseller/System Integrator (SI)

  • Reseller Partner of the Year: Matrix CPM Solutions C.A.
  • SI Partner of the Year: Project Leadership Associates
  • Best Market Development: Cognus
  • Channel Manager’s Pick: KSK Solutions


  • OEM Partner of the Year: Micros
  • Most Innovative Embedded Product: IQNavigator
  • Fastest Time-to-Market: Marketo


  • Best Community Contributor: WebDetails

New Customer Success Stories

Pentaho was selected by Mainzer Volksbank eG for Delivering Information across the Enterprise – Germany’s top five cooperative bank deploys Pentaho BI Suite Enterprise Edition to reduce Business Intelligence costs and upgrade capabilities.

“By switching to Pentaho we were able to dramatically reduce the amount of manual work needed to deliver meaningful information to our employees,” said Bernhard Hübner, Project Leader at MVB. “Together with Pentaho’s professional services and certified partner Proratio we deployed and started generating results very quickly.”

Share your Pentaho story by joining the Pentaho customer reference program.

Press Highlights

Self-service BI, SaaS, analytics will dominate in 2011, ComputerWorld
By Jaikumar Vijayan, January 3, 2011

“Pentaho, for instance, already has one of the stronger commercial Hadoop capabilities, and many of the others offer innovative technologies that are resonating with users…”

Top 20 Open Source Applications to Cut Business Costs, Datamation
By Matt Hartley, January 10, 2011

Pentaho: When it comes to analyzing business intelligence there is a baffling multitude of options. What’s worse is seeing businesses paying absorbent amounts of money in licensing fees just to run these applications. Stop and consider going with Pentaho instead. It offers integration, analysis and reporting all from one suite, available in an open source package.”

New resources

Webcast on demand: Pentaho Helps Organizations Overcome the Obstacles to Successful BI – Survey Results Revealed. This 45 minute webcast uncovers BI user survey results revealing that high costs, strained IT resources and BI complexity hurt projects. The web cast offers a guide to overcoming these obstacles.

New and improved Pentaho Partner portal. Available to our certified partners only, we have upgraded our portal to provide easy-to-access resources such as seminar in a box, communications guide, documentation and more.

New on-demand videos on the Pentaho IT Sandbox offers:

  • Successfully Evaluating the Pentaho BI Suite
  • Using Pentaho Agile BI
  • Pentaho BI Suite Enterprise Edition Installation and Configuration
  • Using Pentaho Report Designer

Make sure to check out the great events we having coming up in February. Until next month….


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